Key Advantages
Nexus and strategic location: As the crossroads at the heart of the Middle East, the land of Jordan has served as a strategic nexus connecting Asia, Africa, and Europe. Since the dawn of civilization, Jordan’s geography has given it an important role to play as a conduit for trade and communications, connecting east to west, north to south. Jordan continues to play the same vital role today with the advancements made in its modern transportation network and visitation policies.
Safety & Security: According to the Global Competitiveness Report 2007-2008 issued by the World Economic Forum Jordan ranked 9th out of 131 in terms of prevention of organized crime and 14th out of 131 countries around the world in the reliability of police services. Tourism sites are well monitored and secured by the police and public safety services, ensuring every care is taken in the protection of the Kingdom's visitors. Hospitals are well equipped with a high standard of training and qualification for doctors and emergency services.
Climate and Adventurous Geography: For those who love outdoor life, Jordan presents a temperate climate, clear skies and low humidity. The favorable weather allows for plenty of outdoor activities especially in the diverse ecosystem. Activities such as hiking, camping, canyoning, and trekking, mountain-biking, scuba diving have become available; in magnificent areas such as Madaba, Petra, Karak, Wadi Rum, Aqaba, Dana, Feynan, and the Jordan Valley. Today the strikingly beautiful landscape is no longer just intended as scenery. In recent years the global market for alternative holidays and adventure tourism has grown and Jordan's capabilities have risen to the challenge of meeting this growth. Today multiple opportunities are available to investors and entrepreneurs of vision giving them the tools and raw materials to forge what they have always imagined into reality.
Growing at a rate of 18% per year, adventure travel continues to be the fastest growing alternative for tourism.
Rich Cultural and Heritage Tourism: Jordan has a wealth of archaeological and natural sites that are landmarks of human heritage dating back to the prehistoric Paleolithic and Neolithic periods with surviving archaeological evidence of human settlement from the Middle and Late Bronze Ages such as the Shashu built citadel of Amman.
Jordan witnessed a series of civilizations and historical eras from Hellenistic to Nabatean, Romans, Greek Christendom and Byzantines; and profound Islamic period lined by Umayyad, Abbasid, Fatimid, Mamluk and the Ottoman dynasties. Jordan was a major centre of importance throughout all three crusades for both sides, a place where for however briefly, medieval European culture survived and thrived, leaving it's mark upon the natives to this day. Jordan was also the location where some of the greatest battles were fought in the crusade period, battles where the scope and form of the medieval world were shaped by generals such as Salahuddin Al-Tikriti, and Richard the lion heart of Robin Hood fame. In more modern history , Jordan was home to the roots of the Great Arab Revolt led by the Hashemite Sherif Hussein Bin Ali, the Sherif of Mecca and King of Arabs to the present Hashemite rule led by His Majesty King Abdallah II. They left a kaleidoscope of treasures from the rose-red city of Petra, to the stunning visages of Jerash, the Roman coliseum, desert castles, and many many more.
In an attempt to diversify the country’s tourism package, the government launched a $70m. Program to beautify and restore five cities of great cultural and historical value: Kerak, Madaba, Salt, Jerash and Ajlun.
Biblical and Holy Land: Jordan is blessed with a rich religious history sacred to each of the monotheistic religions. It is the land and river of baptism, land of innumerable Prophets from Jesus, Moses, Aaron, Kadir, Jethro, Job, Joshua, and the Prophet Mohammad (pbuh). Many of these are known to have died and been buried in Jordan, including Moses (on Mount Nebo), Aaron (on Mount Hor, near Petra), Jethro (in Wadi Shu’ayb, near Salt), Joshua (in Salt) and John (in Mkawer).
Jordan is steeped with Islamic sites such as the cave of sleepers. Sacred sites from Amman to Mount Nebo, where Moses first laid eyes on Canaan, the Promised Land to the Jordan River were Jesus was baptized. Additionally other wonders exist off the beaten path such the 6th-century mosaic map of the Holy Land in Madaba. This map holds itself in a place of distinction as one of the oldest and largest surviving maps in the world.
For more about biblical and religiously significant sites click here.
Bustling Business Center: Jordan, where business takes you! Jordan gained importance as a locus point for Meetings, Incentives, Conferences and Exhibition’s Center (MICE) destinations. The ideal geographic location, political stability and security, and favorable climate offer a perfect setting for meetings, forums, conferences and exhibitions. Recently Jordan has hosted a series of international and regional conferences such as: the World Economic Forum (2005 and 2007), Re-build Iraq Fair, UN Anti-Corruption Forum, Jordan Economic Forum (JEF), Gulf in Jordan, US MENA Trade and Investment Conference and many more. Thusly the kingdom has been etched out for itself a place on the map as the preferred regional choice for movers and shakers to meet one another, synergise their efforts and thus bring about "the next big thing".
Healing natural wonders: Jordan sets itself apart from other world destinations with the high benchmarks of quality it enjoys from its renowned health and 
wellness tourism. Medical tourism increases year on year benefiting those travelers with our world-class services. The availability of top–tier doctors, world class hospitals and a wide clinical base allows for the expansion of services offered to both intercontinental and regional patients.
Therapeutic natural wonders such as Ma’in's hot springs and the turquoise Dead Sea are only the often recognized tip of the iceberg that is the kingdom's wellness facilitiesamous for their restorative powers; the thermal springs of nearby Zarqa Ma’in provide travelers with relief form their many bodily aches. The high salinity and concentration of minerals of the Dead Sea, possess within them certain curative properties specifically sought after by royalty since time immemorial such as Cleopatra herself in antiquity.
The landscape and topography of Jordan guarantee visitors a uniquely, magical experience. The Dead Sea holds the honor of being the lowest point on earth, the hot springs of Hammamat Ma’in, the magnificent Wadi Rum, and naturally diverse Dana Reserve at first sight all exceed traveler's expectations with their majesty, only to be repeated with every return visit. The Gulf of Aqaba is home to a cornucopia of the finest marine life in the Middle East, while its coral reefs are unmatched in the world.
Youth and family destination: Jordan has a total of 470 classified and non-classified hotels, with 21 thousand rooms. Jordan is home to a renowned collection of International Hotels such the Four Seasons, Marriott, Kempinski, Intercontinental, Meridian, Sheraton, Movenpick and many more. A series of next generation hotels and resorts are set to be built in the beach towns of Aqaba and the Dead Sea ready to tackle this exponentially growing sector and evolving to satisfy the ever-increasing demands of increasing numbers of visitors. Jordan is enjoying a boom as an urban metropolis where restaurants, markets, malls, upscale boutiques are bolstering and changing the face of Amman to match the great shopping streets of the world like California's Rodeo Drive and London's Kensington High Street.
More than 6 million visitors came to Jordan in 2007 to enjoy the country’s many cultural and recreational sites. Jordan hosts attractions for the body, mind, and soul from field sports, horseback riding, cycling, hiking, and gliding, golf. The impressive Sports City allows for the visiting spectator to enjoy professional football, basketball, handball, and other exciting sports at different hosted events throughout the calendar.
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